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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Your marketing data lives scattered across Google Search Console, Salesforce, Facebook Ads, and dozens of other platforms. Switching between systems to understand performance creates blind spots and slows down decision-making when you need insights fast.
Here’s how to create a unified marketing command center that displays all your external data within HubSpot dashboards as if it were native.
Create unified marketing dashboards with external data integration using Coefficient
Coefficient connects 70+ external data sources to Google Sheets, then embeds those visualizations seamlessly into HubSpot dashboards. This creates a single source of truth for all marketing metrics without expensive data warehouse solutions.
The result is a HubSpot dashboard that transcends platform limitations, showing Google Search Console organic performance alongside Salesforce opportunity data and Facebook Ads spend – all updating automatically.
How to make it work
Step 1. Connect external data sources via Coefficient.
Add data sources like Google Search Console (search queries, impressions, clicks), Salesforce (opportunity data), Facebook Ads (spend, conversions), and Google Analytics (sessions, conversions). Set coordinated refresh schedules so all external data updates consistently.
Step 2. Transform and blend data in Google Sheets.
Combine external data with HubSpot CRM data using Coefficient’s formula functions. Create unified attribution models that track from Google Ads impression to HubSpot lead to Salesforce closed deal. Build calculated fields that blend metrics across systems for true ROI analysis.
Step 3. Design native-looking visualizations.
Create charts that match HubSpot’s visual style for consistency. Use Coefficient’s AI Assistant to generate professional visualizations like multi-channel performance funnels, SEO-to-conversion tracking, or unified campaign ROI dashboards. Apply conditional formatting for threshold alerts.
Step 4. Embed external data charts in HubSpot.
Publish your multi-source charts from Google Sheets with interactive features enabled. Add them to HubSpot dashboards where they appear completely native while drawing from comprehensive external data sources. Users stay in HubSpot while accessing insights from every marketing platform.
Break down data silos with unified reporting
External marketing data embedded in HubSpot dashboards eliminates platform switching and creates comprehensive performance visibility. Build your unified marketing command center today.
